No Mall of America here. In fact, no malls at all. The unique Wisconsin shopping of the Driftless area is made up of interesting small shops selling things you might not have seen before.

In Viroqua, you’ll find an artists’ cooperative selling paintings, pottery, and handmade jewelry. There are antique stores and second-hand shops (recycling is a good thing). There’s an independent bookseller and a used bookseller. There’s a fly shop, a rock shop, and a bicycle shop. There’s a knit shop and music store. There are three furniture shops and clothing shops. There’s local food cooperative and an employee-owned grocery.

Just outside Viroqua, in Liberty Pole, there’s general store that first opened in 1845. It’s been reborn as an antique and gift store.

In the Cashton area, you can find Amish goods and crafts. You can follow handmade signs to Amish homes, to purchase quilts, oak and willow furniture, rugs, and delicious candies or stop in at the village of shops jsut outside of town on State Highway 33.  (remember – no Sunday sales).

In Westby, you can find Norwegian gifts and crafts, antiques and candy store. And a great cheese store and creamery.

In Gays Mills, there’s a great flower shop and an award-winning locker.

Prairie du Chien has a fresh new face due to a recent Main Street revitalization. You’ll enjoy shops and eateries with beautifully restored facades. There’s plenty of antique and gift shops, unique clothing stores, and just about everything else you might want or require. Prairie du Chien is also home to a large hunting/camping/fishing outfitter, a must-stop for those who love the outdoors.

And let’s not forget shopping for food and wine. Orchards in Gays Mills, vineyards in Viroqua and Westby, an organic food outlet in La Farge, food cooperatives in Gays Mills and Viroqua, purveyors of maple syrup, local honey, and home-canned jellies, jams, chutneys, salsas, and sauces.

No malls? No matter. Experience a singular Wisconsin shopping excursion in the Driftless Region

Driftless Wisconsin Shopping Listings


The Local Oven Bakery

Prairie du Chien, Wisconsin 53821

Branches Winery

Westby, Wisconsin 54667

Vernon Vineyards, Ltd

Viroqua, Wisconsin 54665

Johnson’s One Stop

Seneca, Wisconsin 54654

Down a Country Road

Cashton, Wisconsin 54619

Wildthings Fur Hats

La Farge, Wisconsin 54639

Village Greenhouse

Gays Mills, Wisconsin 54631

Kickapoo Exchange Natural Foods Co-op and Cafe

Gays Mills, Wisconsin 54631

VIVA Gallery

Viroqua, Wisconsin 54665

Winding Roads Art Tour

On June 1 and 2, treat yourself to a weekend of creativity and inspiration on this self-guided tour through the beauty of the Driftless landscape.  As you wind your way through the springtime rolling hills you will discover a diversity of artistic expression, meeting artists in their homes and creative workplaces along the way.  Take this opportunity to view and purchase artwork with an understanding of the people, process and story behind its creation.

Viroqua, Wisconsin 54665

Westby Cooperative Creamery

Westby, Wisconsin 54667

Viroqua Food Cooperative

Everyone is welcome to shop at the Viroqua Food Co+op – membership is not required! Open 7am-9pm daily.


Viroqua, Wisconsin 54665

S&S Cycle Inc





S&S Cycle offers premium high performance solutions for Harley-Davidson® and other v-twin motorcycles. Since its founding in 1958 S&S has become the most respected name in v-twin high performance, with an American made product line that includes engine components, exhaust and fuel systems, engine upgrade kits, and complete engines.


Viola, Wisconsin 54664