Reach potentional customers traveling to the Driftless Region.

Driftless Wisconsin Tourism Campaigns


Driftless Wisconsin is a small non-profit which is an Official Tourism entity and funded by grants through the State of Wisconsin. These grants are used to advertise the Region in areas OUTSIDE Southwest Wisconsin. The advertisements can be a media mix between creative print, digital, out-of-home, radio or TV ads. Driftless Wisconsin draws tourism to the area to help local businesses flourish. Check out our latest advertising campaign analytics. It’s exciting stuff that will help you understand how many visitors we are driving to the site and brochure map — hopefully these impressive numbers will make you want to read more about advertising with us. This helps us create additional income for print and web costs and to explore new ideas to increase Driftless Wisconsin brand awareness. Keep reading more about the benefits below.

Stacey Roou, Executive Director 608-616-2840

Driftless Wisconsin Reaches Your New Customers

Print Advertising: The Driftless Wisconsin brochure & map is distributed across the Midwest and beyond. 30,000 brochures are printed in early May each year where travelers can order the map on the website to be mailed to them free of charge or they can pick up the brochure in travel & tourism centers from Baraboo/Wisconsin Dells, Madison, to Milwaukee & Chicago. The web requests we get mailing the brochure map come in from areas all across the country! In 2024, we are expanding the map delivery footprint to include The Fox Cities, Green Bay, Wausau and some Minnesota & Iowa. If you would like to advertise in the brochure see the rates and deadlines on the Advertising Order page.

Digital Advertising: With an average of 111,000 annual site visitors, the analytics for are exceeding campaigns goals to increase brand awareness & website traffic. What does this mean for your small business? The more reach Driftless Wisconsin has, the more visitors to your location. While they may come across your business organically while visiting the region, you can increase your brand awareness and web or foot traffic — which in-turn creates new customers.

When you advertise with Driftless Wisconsin we will share your content to our social platforms. Are you offering a promotion or having an event? Tag us on Facebook or Instagram and we will share it to our followers (21k FB and 8k IG).


Request our Brochure!

Whether for a weekend, a week, or longer, you’ll enjoy your stay in Driftless Wisconsin. Love using our map while exploring the Driftless? Leave us a Google 5-star review!

Skip to content