More Driftless for less dollars. So says our promotion, which offers visitors many of our most popular activities and attractions at discounted prices through June 15.

An observant reader pointed out that it should read “fewer dollars” or “less money.” As an English major, I felt the grammar lesson hit home; as when our history teacher in seventh grade threw a chalkboard eraser at those of us who were not paying attention. Suddenly, history made an “impression” on us.

And so – grammatically correct – “with fewer dollars, you can experience more Driftless.” The important word here is “more.”

As in more of the incomparable scenery of a region shaped by rivers and left untouched by glaciers. More fishing on world-class rivers and trout streams. More history of early exploration and settlement. More canoeing and kayaking on the Kickapoo River. More shopping in our small-town, big-hospitality stores. And more family fun for the kids and the child in all of us.

As someone who has lived in Driftless Wisconsin most of my life, I find the prospect of more Driftless appealing. I can’t get enough. I have fished the Mississippi, cast a fly on a trout stream, canoed the Kickapoo, woken up in a cabin overlooking the river, shopped in a Scandinavian store, and discovered my Norwegian heritage at Norskedalen Nature and Heritage Center. Yet there are always new discoveries awaiting.

I spent all yesterday fishing and boating on the Mississippi River, enjoying every last minute of daylight squeezed between the Wisconsin and Iowa bluffs. Every passing boater offered a wave of the hand, a sort of secret-handshake sharing of our good fortune of a day on the river.

Whether it’s with less money or fewer dollars, you’ll get more of what makes Driftless Wisconsin such a special place.

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